VA’s new domestic airline is based in San Francisco. Right now they’re only flying to LA and NYC, but more destinations will be added. Introductory one-way fares are $44 to LA and $139 to NYC; Jet Blue has said it will match Virgin’s fares.

I flew Virgin nonstop to London from San Francisco once, and it was a very civilized experience, as these things go nowadays. I’m happy to have them in SF.

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