KPIX, television Channel 5, has hired a full-time blogger named Brittney Gilbert. This is the first blogger hire by a local newsroom. Knowing how old-school journalism types think, I’m sure they see blogging as a way to reach a youth demographic and can’t imagine that older folks would read a blog. And sure enough, I see that Gilbert graduated from college in 2002.
Jim Parker, KPIX’s Director of Internet Operations, says, “Think of Brittney as the Web equivalent of a newspaper columnist, but with robust community involvement,” Parker says. “We also plan an automated blog aggregator and the opportunity for user comments, all to launch sometime after the first of the year.”
I wish her well, and I trust her KPIX blog site will not be as self-focused as her current blog is.
mostly via Susan Young