wikipedia logoThe Wikimedia foundation — all six employees — is packing up its bags and moving from St. Petersburg to San Francisco, supposedly to “create a larger brand.” But Wikipedia is already one of the top three Google results for just about anything you search for. How can you improve on that?

San Francisco “is really the place to be,” explained founder Founder Jimmy Wales. “We’re a major internet brand and this is where a lot of the major brands are located.” Florence Devouard, chairman of the Wikimedia Foundation Board of Trustees, added that the city offers “best-in-breed online talent.”

Wales said he would like to expand Wikipedia in Asian and Africa. I don’t think being in SF will help with Africa much. It’s true we’re a few time zones closer to Asia. But I thought the internet was supposed to largely negate such advantages …